1、The ecosystem imperative Embedded finance:customer relationships and value web dynamicsThe ecosystem imperative|Embedded finance:customer relationships and value web dynamics2ContentsExecutive summary 3Overview and context 4Embedded finance developments 11Embedded finances benefits,challenges,and dr

2、awbacks 14Developments and trends shaping embedded finance 17Where are we headed?18Deep diveEmbedded finance across industry verticals 19Contacts 23Endnotes 24The ecosystem imperative|Embedded finance:customer relationships and value web dynamics3Strategic impacts of embedded finance Embedded financ

3、e is becoming an important strategic consideration for financial institutions(FIs).Many innovators,including traditional FIs,fintechs,and third-party service providers,are already investing in and deploying the capabilities required to embed financial services into non-financial offerings;or investi

4、ng directly in non-financial services providers that already embed some financial products in their ecosystems.1 In this report,the second in a series of four on financial services ecosystems,the Institute of International Finance(IIF)and Deloitte Global explore the concept of embedded finance,and h

5、ow it impacts customer experience.In summary,we find that customer experiences are evolving rapidly as financial products and services become ubiquitous,available for the customer whenever and wherever they need it,and increasingly embedded in non-financial transactions or activities.This paradigm s

6、hift also implies a transformation in the value web of financial products and services.In fact,the emergence of embedded finance models is further evidence that financial services value chains are evolving into non-linear“value webs,”where multiple players are contributing value simultaneously(vs.se