1、IZEA INSIGHTS SPECIAL REPORTAUGUST 2023The State of Twitter X IZEA Worldwide,Inc.2023 All Rights ReservedBACKGROUNDGOALSWe surveyed over 1,200 U.S.social media users to help understand the state of Twitter(X)usage under the ownership of Elon Musk and what impact Threads,Metas newly launched text-bas

2、ed Twitter rival,has had during its first 10 days.Provide insights for our customers to help them understand the potential benefits,applications,and challenges of incorporating Twitter and Threads in their ongoing marketing campaigns.Inform,educate and assist content creators as they strategize what

3、 social media platforms they should incorporate into their plans.Provide valuable insights to our solutions partners to help them navigate the evolving Creator Economy effectively.SAMPLE POPULATIONU.S.SOCIAL MEDIA USERS1,230 RespondentsAll respondents were required to have an internet connection in

4、order to participate in the survey.United StatesGEOGRAPHYDATA GATHERED7/15/237/16/23TOAll respondents were required to have an internet connection in order to participate in the survey.United StatesGEOGRAPHYDATA GATHERED0%5%10%15%20%25%30%35%40%18-2930-4445-606024.5%30.0%24.5%21.0%SEX0%10%20%30%40%5

5、0%60%MaleFemale54.1%45.9%AGETWITTER USERS44%of all social media users say that they have an active Twitter account that theyve used within the past year.Men are 1.2 times more likely to say they have a Twitter account than women.At 24.7%,18-to 29-year-olds are the most likely to say that they have d

6、eactivated or deleted their Twitter accounts.Twitter has long been a major player in the social media landscape,but with its acquisition by Elon Musk and subsequent changes to the user experienceand the recent rebrand to Xthe platform has undergone major changes.We first look to see which social med