Nourish：2021年食品饮料行业及农业趋势报告（英文版）（32页）.pdf

1、The 2021 Trend ReportThe 2021 Trend ReportTREND REPORTnetworkThe 2021 Trend ReportLife,Interrupted:The Macroscopic Impact of a Microscopic VirusLast year,we prefaced our Trend Report with the difference between trends and fads.A fad,like a volcanic eruption,blows hot,fast,and short.Trends are more s

2、ubtle,shifting like tectonic plates until the landscape changes.Little did we know an earthquake named COVID-19 was around the corner with aftershocks that will reshape society.The pandemic caused the equivalent of ten years of change in ten months.And its effects will manifest in some permanent shi

3、fts in societal values.Weve seen how fragile the life we all knew was,and its caused us to reexamine our values and needs as well as our eating and shopping habits.Our top food&beverage industry and agricultural trends for 2021 are:Two Canadas:The Polarization of Society Set the Table:Return of the

4、Family MealtimeValues-based Eating:Social Justice in the Food IndustryKnowledge-based Eating:Radical Transparency&Full DisclosureEthics-based Eating:Reducing Your Environmental ImpactBeyond Local:Hyperlocalization of Products&ServicesFunctional Food 2.0:Eating for Resiliency&Preventative HealthcareT

5、he Rise of Omnichannel:Part I Linking Purchase&Prep Through DigitalThe Rise of Omnichannel:Part II Unbundling the Restaurant Experience For HomeHelp Wanted:Filling Employment Gaps in the Agri-food Sector Grassroots Movement:Investing in Soil Health for Industry&the EnvironmentNext-Gen Farming:Accele

6、rated Integration of Digital Tech&AgricultureThe 2021 Trend ReportYoull notice that many trends this year are interconnected.And theres more crystal-balling;predicting“what will be”based on“what was”will be less accurate,with past behaviour no longer a reliable indicator.Research findings conducted