M&C Saatchi & Clear:2030旅游和酒店业的未来报告-酒旅新纪元(英文版)(33页).pdf

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M&C Saatchi & Clear:2030旅游和酒店业的未来报告-酒旅新纪元(英文版)(33页).pdf

1、Reimagining the future of connected consumer experiences at home and abroadIf youve been in an airport recently,you know,travel is back.If youve been in an airport recently,you know,travel is back.In full effect.Ultimately,to travel is to fulfill a human urge to connect,discover,Ultimately,to travel

2、 is to fulfill a human urge to connect,discover,and and create positive memories:three things that brands strive create positive memories:three things that brands strive to to fulfill for consumers.fulfill for consumers.ConnectConnectDiscoverDiscoverPositivePositivememoriesmemoriesIntroductionHeres

3、the big question:When the markets moving at warp speed,what do brands in When the markets moving at warp speed,what do brands in and around the travel and hospitality categories need to stand and around the travel and hospitality categories need to stand out now and thrive tomorrow?Lets take a close

4、r look.out now and thrive tomorrow?Lets take a closer look.Clear M&C Saatchi|Beyond Travel&Hospitality 20302Contents1.Welcome aboardGrab a coffee and get comfortableGrab a coffee and get comfortable2.Buckle upLets see whats on the horizonLets see whats on the horizon3.GreetingsMeet our 5 travelers o

5、f the futureMeet our 5 travelers of the future4.Travel advisoryBeware of the backlashBeware of the backlash5.Prepare for takeoffWhat your brand needs to do to What your brand needs to do to fly above the competitionfly above the competition6.A smooth landingHow to win hearts,bookings,and How to win

6、hearts,bookings,and your brands place in the futureyour brands place in the future3Clear M&C Saatchi|Beyond Travel&Hospitality 20301 1Welcome aboard4Clear M&C Saatchi|Beyond Travel&Hospitality 2030Grab a coffee andget comfortableWere just going to come right out and say it:Were just going to come ri

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