1、 2 Key Findings Advertisers spent slightly less on Black Friday this year than previous years,with more budget being spent over the weekend and on Cyber Monday.Sponsored Products ad spend surged 12.83%on Cyber Monday,while Sponsored Brand ad spend only increased slightly by 0.69%year-over-year.CPCs

2、decreased significantly year-over-year for both Sponsored Products&Sponsored Brands ads in the lead-in to Black Friday and all throughout the Cyber 5 Weekend.2022 proved to be another strong year of growth for eCommerce brands,as 17 million more Americans than last year(196.7 million total)shopped i

3、n-store and online during the 2022 Cyber 5 weekend,according to the National Retail Federation.Data from Thanksgiving through Cyber Monday shows consumers didnt skimp on spending despite skyrocketing inflation costs.This year was all about the deals and thats exactly what shoppers got.Retailers and

4、brands offered steep discounts on goods,partially because of inventory pileups in recent months.Steeper-than-usual discounts,online-only deals,and the option to“buy now,pay later”directly contributed to this years online holiday shopping boom.How did Amazon ad performance hold up compared to previou

5、s years?In general,Black Friday and Cyber Monday advertising was more efficient and cost brands significantly less per click for both Sponsored Products and Sponsored Brands ads this year.With Prime Day in its typical July spot this year,and an additional tentpole event in October called the Amazon

6、Prime Access Sale,the landscape ahead of Cyber 5 2022 looked a lot different than previous years with deals launching well before the holiday shopping weekend event.During Cyber 5 2022,Pacvue collected insights into advertisers behavior and performance.This report includes CPC data from thousands of