1、A Brands Guide to Creating Image Carousels That Convertw w w.o n e s p a c e.c o mBy Amanda WolffChief Marketing OfficerA Brands Guide to Creating Image Carousels That Convert2IntroductionDid you know that 95%1 of customers who look at an image carousel view every single photo?Yet brands are rarely

2、maximizing the opportunities that image carousels offer.In this e-book,well provide practical tips that your brand can use to optimize your image carousels and drive conversions across retailer websites.It makes sense when you think about it.Swiping through a series of images is an easy way to learn

3、 about a product before you buy it especially if youre one of the more than 40%of Americans who purchase products on your phone or tablet.But as a consumer,how many times have you looked at a products entire image carousel and still been left with unanswered questions?“What size is it?”“How many com

4、e in a pack?”“How does it open?”“What does it taste like?”How often did that uncertainty cause you to abandon your purchase?Each of the images in your carousels holds extremely valuable real estate.As consumers are reading less,and retailers are emphasizing image carousels in their user interfaces m

5、ore,photos have become one of the most important tools to tell your products story at the point of purchase and improve conversions.At the same time,retailers are offering more advanced capabilities for merchandising your products with image carousels every day.Today,more people view product detail

6、pages than the majority of brand websites.1 Does your brand invest as many resources in its product page content as it does in its website?If youre like most companies,the answer is probably no.When it comes to image carousels,very few brands have more than basic front-and back-of-pack shots in thei