1、Get Started with Social CommerceThree simple steps to start turning your social followers into customersGUIDESocial Commerce Guide2Contents What is social commerce?.3 The frictionless future of online shopping.4 Off-network and on-network commerce.4 Social commerce on Facebook and Instagram.5 Four w

2、ays social commerce helps grow your business.7 Three simple steps to start turning your audience into customers today.8 1.Improve the buyers journey and remove moments of friction.9 2.Tap into the influence of your audience with user-generated content.12 3.Keep your audience engaged and measure your

3、 success.19 Eight tips for mastering social commerce.21The 2020 global pandemic changed buying habits forever.A staggering 84%of consumers were shopping on the internet in lockdown,and the trend shows no signs of slowingeven as the world reopens.With ecommerce sales predicted to grow from$792 billio

4、n in 2020 to$1.6 trillion in 2025,and the internet morphing into the go-to hub for sales,marketers are exploring new ways to ensure that their products get in front of the right people at the right time.And whats a better channel to target campaigns and commerce than where your audience is already h

5、anging out?Social Commerce Guide3Welcome to the next generation of online shopping:social commerce.In this guide,well show you how to leverage social commerce to improve your conversion rates,reduce friction in the buyers journey,and build deeper connections with your customers.Heres what youll lear

6、n:How social commerce creates impactful engagement throughout the buyers journey How to use user-generated content to increase conversions Actionable tips to master social commerceWhat is social commerce?Social commerce is the process of selling products directly on social media.With social commerce