1、Winning Strategies for Media AppsSupercharging your audience engagement2015 Urban Airship|Portland San Francisco London|855 385 3151|Whats so exciting about mobile apps?For media brands,its the opportunity to deliver breaking newsanytime,anywhere.Traditionally,people consumed news over a bowl of cer

2、eal with the morning paper or during dinner time while watching the evening broadcast.Now,the news cycle is 24/7 and instant access is expected.Smartphones,specifically mobile apps,have changed the way people consume content.“New data from Nielsen shows that U.S.Android and iPhone users age 18 and o

3、ver spend 65%more time each month using apps than they did just two years ago.In Q4 2013,they spent 30 hours,15 minutes using apps,a full half-day more than 18 hours,18 minutes in Q4 2011.”1While no one can deny the popularity of gaming and social news apps,other app categories such as media are gai

4、ning ground.Other data from Nielsen shows that more and more people are getting their news from smartphone apps.From 2012 to 2013,users increased the time they spend in news apps by 55%.2 And theres more data to support it.“About 60%of smartphone owners are now routinely using news apps on their sma

5、rtphones,according to the latest mobile media survey from the Donald W.Reynolds Journalism Institute.About 40%of people who use smartphone news apps choose those apps branded by newspapers.”3This shift to mobile news apps is happening on a global level.According to the Digital News Report 2014 condu

6、cted by Reuters Institute,“Across all our countries(Denmark,France,Germany,UK,Italy,USA and Japan)58%of our sample use a smartphone(up from 46%last year)and 37%say that they used the device for news at least once a week in the past week(up from 31%).4Supercharging your audience engagement.2015 Urban