GWI：2023年全球社交媒体趋势报告（英文版）（42页）.pdf

1、Discover our dataKey insightsTime spent on social mediaHow has social media usage evolved?Why do different generations use social networks,and have attitudes changed over time?Breaking down the top platforms Which social platform is the most widely used?Which is the most well-liked?Do the top platfo

2、rms have their own unique selling point?Differences between markets Whats distinctive about Chinas social media market?Are Western markets moving in this direction?Navigating behavioral trendsHow are users consuming content on social media today?How can brands lean into behavioral trends in this spa

3、ce?Sizing up social commerce Hows social media used for product discovery?Are influencers still influencing?Hows the livestream industry performing?More from GWIAppendixNotes on methodology05 070923354559737577In this reportMethodology&definitions All figures in this report are drawn from GWIs onlin

4、e research among internet users aged 16-64 or 16+.Our figures are representative of the online populations of each market,not its total population.Note that in many markets in Latin America,the Middle East and Africa,and the Asia-Pacific region,low internet penetration rates can mean that online pop

5、ulations are more young,urban,affluent,and edu-cated than the total population.Each year,GWI interviews over 950,000 internet users aged 16-64 in 52 countries via an online ques-tionnaire for our Core data set.A proportion of respondents complete a shorter version of this survey via mobile;hence the

6、 sample sizes pre-sented in the charts may differ as some will include all respondents,and others will include only respondents who completed GWIs Core survey via PC/laptop/tablet.When reading this report,please note that we use a mixture of data from our ongoing global quarterly research,GWI USA,GW