Sojern：2023旅游目的地营销指南-永远在线的营销（英文版）（27页）.pdf

1、11The DestinationMarketers Guide to Always-On MarketingMarketing Your Destinationto Todays Traveler2Table of Contents1234Give Your Strategy an Instant Upgrade With Always-On Marketing 4What is Always-On Marketing?.5Whats Stopping You From Adopting an Always-On Strategy?.7What Are the Benefits of Alw

2、ays-On Marketing for Destinations?.8 Boost Efficiency for Campaigns&Maximize Your Budget .8 Drive Performance With Better Data&Insights .8 Inspire Visitors to Take Action With a Better Ad Experience .11Use Travel Intent,Timing&Planning to Your Advantage 12Say“Bon Voyage”to Relying on Seasonal Advert

3、ising .13Nimble Campaigns Adapt to Engage Your Ideal Travelers .15Numbers Dont Lie:Performance&Efficiency Increase With Always-On Marketing .17Four Ways to Launch Your Always-On Strategy 18Mix Seasonal Bursts&Always-On Media for More Impact .19Deliver Value to Your Co-Op Partners Without the Hassle

4、.20Build Your First-Party Data Strategy From the Ground Up .21Speak Directly to Your Priority Audiences for Increased Engagement .21Key Takeaways 22Make Sojern Your Perfect Travel Companion .23 Heres How We Do It .253Introduction3With the world at their fingertips,consumers today have an unprecedent

5、ed level of connection.They can draw inspiration,access the answers to their biggest questions,and plan a trip from start to finish,from any device they want,whenever they want.This constant access means travel buying habits have changed and every user approaches planning differently.Theyre ready to

6、 make a purchase at any time,any day.They are always on and destination marketing must be too.An always-on marketing strategy requires a paradigm shift.As a destination marketer,you can capture the attention of your travelers by staying one step ahead.When you anticipate the needs and desires of you