1、How to create great pulse surveys 022Everyone is talking about pulse surveysAnnual engagement surveys provide a fantastic opportunity to connect with your people in a meaningful way that drives significant change.The data is broad and deep,providing an unparalleled ability for internal and external

2、benchmarking,rich analysis of sentiment,and identification of the drivers of engagement.However,a lot happens in a year,and many organisations want to keep in touch with engagement and other key issues on a more regular basis which is where pulse surveys come in.We thought it was time to define puls

3、e surveys clearly,and examine pulse survey best practice.Introduction033Best practice pulse surveysPut simply,a pulse survey is a short check in in between deeper less frequent surveys.At People Insight we believe the way to balance the principles of depth,frequency and action is a combination of de

4、ep,infrequent surveys(often annually)and more regular pulses.The deep survey will give you feedback for strategic long term plans,and the pulses provide evidence of progress against these plans,and give you the opportunity to raise topical burning issues,or try new questions.The cycle might look som

5、ething like this:This cycle takes place at a frequency that suits the organisations pace of change,with one or two pulses commonly happening between the annual surveys.Deep surveyAction planning implementation and communicationPulse surveyAction adjustmentand communicationPulse survey044Whats involv

6、ed in a deep,annual survey?The annual survey forms the initial measurement,and looks at in depth issues,but doesnt have to be long or dull.People Insight advocate 35 concise questions in our PEARLTM model:An engagement index,to measure overall engagement The full range of specific engagement drivers