仲量联行：2026年北美返校季消费购物调研报告：家庭采购预算同比上涨11.7%（英文版）（30页）.pdf

1、ResearchNorth AmericaJuly 2026RLevel99 2026 Jones Lang LaSalle IP,Inc.All rights reserved.Back-To-School Shopping Report 2026Back-to-school budgets up 11.7%2026 Jones Lang LaSalle IP,Inc.All rights reserved.Table of contentsBack-To-School Shopping Report 202621.Parents up their spend 11.7%4.The lure

2、 of the store5.Value is supreme3.Parents shop later6.Implications for landlordsand retailersThis report is interactive!Click on the topics to go straight to that section.To come back to this page,use.located in the top right corner of each page.2.Inflation worries increase 2026 Jones Lang LaSalle IP

3、,Inc.All rights reserved.Key findings31Parents will allot biggest share of their dollars to clothing.Clothing leads the category lineup,followed by electronics and home furnishings,with textbooks,accessories,and stationery rounding out the picture.2Back-to-school budgets rose 11.7%year-over-year to$

4、489 per childParents plan to spend an average of$489 per child this year,up from$437 last year.Middle-income earners propelled growth,with a 20.5%bump in planned spending.3Younger parents are driving the growthGen Z parents plan$671 per child(up 18.5%)and millennials$549(up 18.0%),while boomers cut

5、5.3%to$367.Shoppers in the Pacific plan to spend the most at$638;the Northeast fell the furthest.4The 2025 early-shopping surge reversed:July is now the dominant purchase window.Only 35.9%of parents started before June,down nearly 9 points from last year.July accounts for 27%of planned shopping star

6、ts,followed by August at 20%.5Walmarts popularity as a top back-to-school shopping destination surged 22.5 percentage points.While Walmart consistently ranks#1 among parents shopping for back-to-school,this year,its popularity soared 22.5 percentage points to 77.3%.6Value is the defining driver of 2