英雄电竞& EFG：2026电竞世代：人群画像与消费驱动力白皮书（英文版）（23页）.pdf

1、The EsportsGeneration:Who they are,and Why they spend White paperImage source:Adela Sznajder/ESL FACEIT GroupIntroduction1In late 2025 a record-breaking 62,196 fans gathered in one of the mostrecognizable sports venues in the world,the Beijing National Stadium,otherwise known as the Birds Nest Olymp

2、ic Stadium.They were there to watchthe Wolverhampton Wanderers,or Wolves,take on AG Super Play.Not theWolverhampton Wanderers English Football Club,or not quite its their esportsdivision,a Chinese Honor of Kings team who were set to take on the reigningchampions,All Gamers(AG),in the King Pro League

3、(KPL)Grand Finals.This is the scale of esports today,video game-based sporting eventsappealing to the younger tech savvy audiences who are finding all the thingsassociated with traditional sport fandom,identity,story,and excitement inthis new sports format.The 62 thousand fans were in the stands,but

4、 hundreds of millions more tunedin over the course of the KPL season leading up to this event.These arenumbers that would seem like a stretch to a club in the English PremierLeague.But this is the largest national stage in Chinas booming esportsecosystem,and the Wanderers 2021 investment in the espo

5、rts club,formerlyknown as QGHappy,has placed them on a global platform in front of millionsof fans across the world.Today,esports represents a bright horizon for sports,courting new fans,breathing new life into sporting venues,creating new avenues for brands andpartners,and tapping into the modern m

6、edia landscape through channels likegames and social media,where digital natives already hang out.The King ProLeague Grand Finals is just one of many record-setting esports events thattake place across the world every year.In May 2026,Niko Partners surveyed 8,000 Gen Z esports fans to understandwhat