SupHerb Farms：2025全球烧烤市场洞察报告：各地经典烧烤品类与餐饮产品研发趋势（英文版）（20页）.pdf

1、M A R C H 2 0 2 5Barbecue Around the WorldUncover regional BBQ classics and explore global barbecue trends that bring year-round inspiration to menu and product development within this well-loved cuisine.Indonesian BBQ served with spicy sambal86%of consumers love or like regional U.S.varieties of BB

2、Q(e.g.Texas BBQ,Kansas City BBQ,etc.)67%of consumers love or like global varieties of BBQ(e.g.Korean BBQ,satay,yakitori,etc.)Barbecue remains a consumer favorite,celebrated for its cooking methods,sauces and smoky flavors.In fact,BBQ is the number two most-loved sauce(after spaghetti sauce)and the n

3、umber two most loved dipping sauce(after ranch dressing),with 82 percent of consumers reporting that they love or like BBQ sauce.1 This is up four percent since 2022,indicating that consumer interest in barbecue flavors continues to grow.1 This report delves into the evolving landscape of barbecue,h

4、ighlighting regional and global influences,emerging trends and BBQ sauce inspiration.Classic barbecue dishes and sauces are some of the most loved by consumers.1INTRODUCTION|BBQ Around the WorldEXPERT INSIGHTComfort foods have remained popular as consumers seek familiarity and indulgence.At the same

5、 time,theres a growing appetite for fresh takes on classic dishes.Barbecue offers the perfect balancedelivering nostalgia while allowing for creative,modern twists.1 Datassential 20252 Consumer Research Conducted by Datassential for SupHerb Farms,January 2025OPPORTUNITYMen and Millennials have a str

6、ong affinity for both regional U.S.and global barbecue styles:Men:90%love/like regional BBQ,73%love/like global BBQ 2 Millennials:89%love/like regional BBQ,75%love/like global BBQ 2 Given their high interest,consider targeting these groups when developing a unique BBQ dish inspired by regional or gl