亿滋国际：2026全球零食现状报告：2025年零食消费频次、场景与动因回顾（英文版）（66页）.pdf

1、2026State of Snacking review of snacking frequency,occasions and motivations in 20252026 STATE OF SNACKINGTABLE OF CONTENTS Executive Summary Snacking is an essential part of modern life Snacking is a daily ritual Getting“social”is a key motivation and inspiration Snacks need to deliver different be

2、nefits based on needs and occasions Consumers make room for indulgence and little rewards Snacks deliver satisfaction and sustenance between or instead of meals Help consumers balance between healthy snacks and treats that surprise with sensorial experiences The better-for-you snacking mindset The s

3、earch for elevated sensory experiences2EXECUTIVE SUMMARY2026 STATE OF SNACKINGWHAT YOU NEED TO KNOW:SNACKING IS AN ESSENTIAL PART OF MODERN LIFE Snacking is a Daily Ritual Nearly six in 10 consumers in select global markets snack at least once a day Snacking has become an entrenched daily habit in s

4、everal global markets in the past three years One-quarter of consumers who eat snacks or confectionery in select markets are eating more in 2025 than before Morning and afternoon are key snacking occasionsGetting“Social”is a Key Motivation and Inspiration More than two-thirds of consumers from selec

5、t markets say snacks are necessary when they are spending time socializing with friends or family 79%of Indian adults agree it is fun to try new snacks with friends to see their reactions Social media is a source for snacking inspiration for around a third of consumers from select marketsTheres Stil

6、l Room For More38%of US snack consumers aged 18-44 reported snacking more often in 2025 than in 2024.4Base:U.S.:1,981 internet users aged 18+who snackSource:Mintel,November 20252026 STATE OF SNACKINGWHAT YOU NEED TO KNOW:SNACKS NEED TO DELIVER DIFFERENT BENEFITS BASED ON CONSUMER DESIRES AND OCCASIO