Harris Poll：2026价格敏感型购车消费者调研报告：物价上涨如何重塑消费者对车企的期待（英文版）（13页）.pdf

1、Navigating The Cost-Conscious Consumer:How Rising Prices Are Raising Expectations for AutomakersInvestigating How Rising Prices Are Reshaping Consumer Expectations of AutomakersThis survey was conducted online within the United States by The Harris Poll from January 13-15,2026,among 2,085 adults age

2、s 18 and older.The sampling precision of Harris online polls is measured by using a Bayesian credible interval.For this study,the sample data is accurate to within+/-2.5 percentage points using a 95%confidence level.For complete survey methodology,including weighting variables and subgroup sample si

3、zes,please contact Greg Paratore.Rising vehicle prices are placing growing pressure on consumers,driven by a mix of economic,regulatory,and supply-side forces.As those pressures intensify,so does attention on how automakers respond.This research explores how consumers are interpreting rising costs,a

4、nd how those conditions are shaping expectations for automakers.Harris Poll On Demand Survey January 1315,2026When Prices Rise,Consumers Reset the Rules for Automaker ResponsibilityCost pressure doesnt absolve automakers it raises the bar.6%17%22%22%24%26%29%45%57%Not sureHigh consumer demand for sp

5、ecific vehiclesAutomaker pricing decisionsRegulatory changes(e.g.emissions standard/safetyDealer markupsSupply chain issuesTechnology upgrades/advancements in vehiclesTariffsInflation/cost of materialsWhen car prices rise,who do you think is most responsible for the increase?(select one)Car manufact

6、urers/Car brands 27%The broader economy or inflation 31%Government policies or regulations(such as tariffs)42%External Forces Drive Prices But Automakers Still Carry Reputational RiskNAVIGATING EV RETRENCHMENT AND VEHICLE AFFORDABILITYThe Harris Poll4BASE:U.S.Respondents Ages 18+(N=2085)Q.Which of t