1、1Harris Insights&Analytics LLC,A Stagwell Company 2018Real Estate Survey Real Estate Survey The State of Real Estate in 2026April 2026 The Harris Poll Thought Leadership Practice2Harris Insights&Analytics LLC,A Stagwell Company 2018MethodologyTHE STATE OF REAL ESTATE 2026This survey was conducted on
2、line within the U.S.by The Harris Poll from February 12th to 14th,2026,among a nationally representative sample of 2,141 U.S.adults.This research comprises 320 Gen Z(ages 18-29),624 Millennials(ages 30-45),539 Gen X(ages 46-61),and 658 Boomers(ages 62 and older).This research also references a simil
3、ar study conducted online within the U.S.by The Harris Poll from November 11th to 13th,2022,among a nationally representative sample of 1,980 U.S.adults,as well as another one conducted from January 19th to 21st,2024,among a nationally representative sample of 2,047 U.S.adults.3Harris Insights&Analy
4、tics LLC,A Stagwell Company 2018Top Highlights:The State of Real Estate in 2026The American Dream Slips Further Out of ReachNearly seven in 10 Americans say six-figure income is now needed to afford homeownership(68%),signaling a fundamental shift in what it takes to enter the market.Seven in 10 Ame
5、ricans say homeownership now feels more like a privilege than a goal(68%),and four in 10 worry they may never be able to own a home(43%).For younger generations,the disconnect is even sharper as half of Gen Z homeowners say their purchase feels like a“money pit”(50%),and one-third already regret buy
6、ing a home(33%).The Great Housing Freeze Takes HoldNearly eight in 10 Americans would rather stay put than face todays mortgage rates(77%),a share that continues to rise.Three-quarters say economic uncertainty is keeping them from making a move(75%),leaving buyers and sellers stuck in place.Seven in