Data Appeal & Almawave Group：2026意大利文化旅游业研究报告（英文版）（23页）.pdf

1、REPORT 2026Cultural Tourismin ItalyDigital traces are the traces left online by people through their interactions with and experiences of the world around them.THE DATA APPEAL COMPANYWhy do travellerschoose Italy?Jan Dec 2025Source:Mabrian-Data AppealJan 2025-Jan 2025 compared to the previous yearDi

2、gital traces in Italys art cities show a slight decline20242025Who do they travel with?28%16%12%CouplesFamilies43%SoloGroupsCultural tourism:Solo travellers on the rise(+3%)Where do they come from?Jan 2025-Dec 2025 compared to the previousyear,culture segmentTop 10 most reviewed cultural attractions

3、 in Italy and Vatican CityWhat do touristsappreciate in Italy?6Leaning Tower of PisaPisa91.2/1007Leonardo da Vinci Interactive MuseumFlorence95.4/1008Vatican Museums Vatican City90.0/1009Spanish StepsRome89.0/10010Piazza NavonaRome95.0/100SentimentJan 2025 Dec 2025ROMEMILAN1Trevi Fountain89.553,1852

4、Colosseum(incl.Archaeological Park)92.552,4583Milan Cathedral(Duomo)93.726,7874Pantheon92.625,6525St.Peters Basilica(Vatican City)94,122104CONTENT-SENTIMENTTrevi Fountain records the strongest year-on-yeargrowth in digital tracesJan 2025 Dec 2025 Review volume compared with the previous year+67%+59.

5、7%+26.7%+20.9%+16.5%+15.4%+14.6%+13.8%+12.5%+11.7%+8.2%-8.6%PompeiPublic and private museums:the most reviewed in ItalyJan 2025-Dec 2025Digital trace volumeSentimentPopularityLeonardo da Vinci Interactive Museum Florence21,4K141.44Vatican Museums Vatican City18K137.6Pompeii Archaeological Park Pompe

6、ii9,5K129.92Roman Forum Rome8,9K129.08Uffizi Gallery Florence8,8K128.65Juliets House Verona6,9K124.40Accademia Gallery Florence6,2K123.96Ferrari Museum Maranello5,6K122.18Castel SantAngelo Rome5K121.41Doges Palace Venice4,5K119.81Royal Palace of Caserta Caserta4,4K119.38Sansavero Chapel Museum Naple