Novatize & Leger：2026年加拿大电商趋势报告： AI 与电商-加拿大民众真实应用现状（英文版）（28页）.pdf

1、eCommerce Trends ReportAI and eCommerce:What Canadians Are Really Adopting in IntroductionSince 2023,Novatize has been tracking the evolution of certain consumer trends in eCommerce in Canada through a Lger survey.The objective has remained the same year after year:to distinguish trends that are gen

2、u-inely being adopted by consumers from passing fads that attract attention but do not yet create tangible value in the shopping journey.In 2025,the report shifted its focus more significantly toward artificial intelligence.The same questions were repeated in 2026 to measure changes in Canadians usa

3、ge,intentions and expectations regarding AI in an online shopping context.This continuity now allows for a clearer conclusion:AI is progressing primarily when it addresses very specific needs such as comparing,understanding,summarizing and recommending.The 2026 results show that AI has now moved bey

4、ond digital innovation to play a concrete role in consumers purchasing decisions.For merchants,the challenge is not to add AI everywhere,but to turn this opportunity into real customer value by reducing friction,strengthening trust and simplifying decision-making.At Novatize,we observe that the most

5、 advanced organizations no longer view AI as a standalone feature,but rather as a cross-functional capability that transforms product search,personalization,merchandising,customer service and the omnichannel experience.The merchants achieving the strongest results are those that combine structured p

6、roduct data,simplified buying journeys,a flexible technology architecture,and AI use cases focused on customer value.Discover the role of technology,data,and AI in improving alignment in the report Aligning eCommerce,Marketing and B2B Sales in 2026.2“In 2026,the question is no longer whether AI will