Data Appeal：2026年米兰-科尔蒂纳冬奥会：数据视角下冬奥会对旅游业的重塑效应研究报告（英文版）（31页）.pdf

1、Milano Cortina 2026:How the Winter OlympicsWill Shape Tourism,According to the DataThe role of major sporting events inshaping international tourismAn event with significanteconomic and reputational weight Milano Cortina 2026 dates andvenuesRising prices:Increases reach 146%during core days Demand r

2、outes:How air capacity ischanging 0102030405Visitor demand and economic effect ofthe GamesSentiment and discussion topics:highexpectations for the hospitality sector 0607Actionable insights for DMOs and localoperators08The Milano Cortina 2026 Winter Olympic Games are set to have a profound impacton

3、Italys international tourism positioning.Not just because of their size,but also due to a mix of factors that boost their impact:the appeal of the events,the winter season,and strong international demand.The figures confirm the magnitude of the event.From 6 to 22 February 2026,morethan 2,900 athlete

4、s,technicians and professionals from 90 countriesalongside thousands of fans,visitors and spectatorswill take part in 116competitions spread across an area of around 220,000 km.Expectations for the economic and tourism impact are high.Milano Cortina 2026 will undoubtedly be a prestigious sporting ev

5、ent.However,above all,it represents an opportunity to increase the countrys global visibility,strengthen its tourism appeal,and generate economic benefits over the medium tolong term.This will be the fourth time Italy has hosted the Olympic Games,and the third Winteredition after Cortina 1956 and Tu

6、rin 2006.It will also be the first post-pandemicWinter Olympics,as Beijing 2022 was held under strict health restrictions and limitedpublic attendance.The event will have a clear and wide-reaching impact on the regions involved.InLombardy,Veneto,and TrentinoAlto Adige,it will directly affect hotels,