Cision：2026年全球媒体调查报告（英文版）（30页）.pdf

1、About the2026 State of theMedia ReportFor more than a decade,public relations and corporate communications professionals around the world have trusted Cisions State of the Media Report to be their essential guide to a rapidly changing media landscape.For the 2026 report,we surveyed 1,800+journalists

2、 to better understand what they want and need from the PR professionals they work with.We went beyond simply reporting the data to provide in-depth insights and actionable takeaways for media relations professionals.The result is an exclusive analysis of what it takes to forge stronger media relatio

3、nships and empower truthful,accurate,and trusted storytelling at a time when its needed most.2026|C2Inside the newsroom:How journalists work todayOur report takes an inside look at how journalists work today from the challenges they face and the resources they depend on,to their use of social media

4、and how generative AI is shaping their workflows.The more PR practitioners understand these pain points,the better partners they can be.When PR teams can align their strategies with journalists specific needs,they build the high-level trust required to secure coverage in an increasingly competitive

5、media landscape.2026|C50The biggest challenges journalists faceJournalists say the biggest obstacles over the past year range from tight deadlines and shrinking resources to rising audience expectations.The findings point to pressure on all sides:Credibility is under strain from misinformation and A

6、I,while newsroom cuts and changing audience consumption habits are reshaping how journalists work and how they reach audiences.Half of journalists cite accuracy and combating misinformation as their top challenge,and many say theyre spending more time verifying facts and defending their credibility.