BVA Doxa & Data Appeal：2025米兰过度旅游问题研究报告：本地居民对旅游承压的感知调研（英文版）（30页）.pdf

1、Overtourism in Milan:The Perception ofTourism PressureAmong ResidentsOVERTOURISM IN MILAN:THEPERCEPTION OF TOURISM PRESSUREAMONG RESIDENTSA study by The Data Appeal Company and Doxa Introduction The Data Appeal Company and Doxa partnership Milan as a case study:Insights from real data Chapter 1Under

2、standing tourism pressure in Milansmunicipalities 1.2 The Perceived Tourism Pressure Index:Survey results1.3 Points of interest across Municipalities and how theyrelate to perceived tourism pressure 1.1 Methodology and KPIs Chapter 2Residents point of view2.1 Methodology and KPIs2.2 The Quality of L

3、ife Index as perceived by Milan Residents2.3 The role of tourism:Balancing benefits and drawbacksChapter 3Combining both perspectivesMUNICIPALITY 6 BARONA/LORENTEGGIO/NAVIGLI:Asuccessful example of urban balance MUNICIPALITY 3-CITT STUDI/LAMBRATE/PORTA VENEZIA:When culture and nightlife become a sou

4、rce of strain MUNICIPALITY 7 BAGGIO/DE ANGELI/SAN SIRO:Greenspaces,solid transport links,and low tourist traffic support livability MUNICIPALITY 5 VIGENTINO/CHIARAVALLE/GRATOSOGLIO:The need for renewal and connectivity Key takeawaysToday,excessive tourism pressure poses a serious challenge to the we

5、ll-beingof many Italian destinations.Venice,the Cinque Terre,Florence,and Romeare just a few of the places under the most strain,where quality of life forresidents is often affected by overcrowding and the concentration of visitorflowswhether seasonal or year-round.Constant exposure to this issue,wi

6、dely known as overtourism,has created acomplex and varied scenario for each destination and its local community.There is an urgent need to take action to safeguard social,economic,andenvironmental balance.The Data Appeal Company and Doxa have joined forces to analyse the city ofMilan,exploring how b