Data Appeal & Phocuswright：2026欧洲赴美出行需求演变白皮书：出行格局变化解析（英文版）（26页）.pdf

1、1THE EVOLUTION OF EUROPEAN DEMAND TO THE U.S.:UNDERSTANDING SHIFTING TRAVEL PATTERNS WHITE PAPERDeveloped by Data Appeal in collaboration with Phocuswright2European demand for the United States is entering a new phase.For decades,the U.S.has been one of the most recognizable long-haul destinations f

2、or European travelers,combining iconic cities,distinctive landscapes and a strong cultural identity.That appeal remains firmly in place.Yet the market is now operating in a different context,shaped by higher travel costs,airfare pressure,geopolitical uncertainty,and more cautious perceptions of safe

3、ty and value.The post-pandemic rebound has given way to a more selective travel cycle.Europeans still rely on major U.S.gateways,but growth is becoming more visible in destinations connected to nature,road trips,active holidays,food,beach and distinctive cultural identities.Travel planning windows a

4、re shortening as travelers adapt to global trends and evolving market conditions,while showing a growing appetite for discovery across a wider range of destinations and regions.For U.S.destinations,airlines,hotel groups and travel companies,this shift matters.Europe continues to be one of the most r

5、elevant overseas source markets for U.S.inbound travel,but volume alone does not explain how this demand is changing.Understanding how preferences,behavior and perceptions are evolving is essential for building more relevant products,stronger positioning and a more resilient approach to European dem

6、and.3According to Phocuswrights Global Travel Market Report 2025,global travel continues its upward trajectory,with total gross bookings projected to reach$1.75 trillion in 2026.The industry is now seeing broad-based expansion across regions,with growth increasingly tied to structural drivers like t