Vypr：2026英国超加工食品市场消费者洞察报告（英文版）（20页）.pdf

1、Consumer HorizonMay 20261FoodUltra-ProcessedFoodsMay 2026The latest editionConsumer Horizon Consumer HorizonMay 20262Vypr is a leading product intelligence platform designed to empower brands with the insights needed to make informed product decisions at the right moments.Our platform leverages a pr

2、oprietary community of over 80,000 UK consumers,providing our customers with direct access to real-time feedback.This unique capability allows brands to refine their strategies and develop products that truly resonate with their target audiences.We go beyond traditional market research by focusing o

3、n the immediate,intuitive reactions of consumers.Instead of lengthy questionnaires,we engage our community with short,targeted questions that capture fast,instinctive responses.This approach is rooted in the principles of System 1 thinking,a concept popularised by Daniel Kahneman in his seminal work

4、,Thinking,Fast and Slow.System 1 represents the brains quick,automatic decision-making process,which is responsible for approximately 95%of purchasing decisions.By tapping into this cognitive function,Vypr enables brands to understand consumer behaviours and attitudes with accuracy and speed.About V

5、ypr1 Kahneman,D.(2011),Thinking,Fast and Slow,Farrar,Straus and Giroux,New York.Consumer HorizonMay 20263MethodologyThe findings in this report are based upon first-party research conducted throughout January 2026.The primary research apparatus used to collate consumer feedback was a bespoke survey

6、application,available on smartphone.The application is device agnostic and allowed a nationally representative community of real UK consumers to provide answers to a broad range of questions.To deliver comprehensive insights,Vypr adopts a mixed-method approach,by integrating both qualitative and qua