Vypr & Shop! ANZ：2026澳大利亚食品杂货业价值逻辑重构研究报告：自有品牌与高端品牌发展（英文版）（19页）.pdf

1、The Changing ValueEquation:Own andPremium Brands Grocery purchasing behaviour is being shaped by a period of continuedglobal and economic uncertainty,with supply chain disruption,rising fuelcosts,and ongoing input cost volatility creating sustained pressure onsuppliers,manufacturers,and retailers.Th

2、ese pressures are influencingpricing strategies,margins,and product availability across categories,withmany businesses responding through reformulation,packaging adjustments,supplier diversification,and pricing architecture changes to maintaincompetitiveness while protecting profitability.Own brand

3、continues to strengthen its role in everyday purchasingbehaviour,particularly in staple categories where products are perceived asconsistent and low risk.At the same time,branded products retain animportant role in categories where trust,taste,or perceived performanceremain key decision drivers.As c

4、ost pressures continue to shape theoperating environment,understanding how consumers navigate the balancebetween own brand and branded products provides important context forhow value perception is evolving across the grocery landscape.2IntroductionAs these operational pressures flow through thevalu

5、e chain,consumers are becoming moredeliberate in how they assess price and quality atshelf.Rather than demonstrating fixed loyalty toeither own brand or branded products,shoppers areincreasingly applying a pragmatic approach,evaluating where brand reassurance is worth thepremium and where own brand

6、offers a crediblealternative.This shift reflects a broader reassessmentof value,where affordability must be balanced withconfidence in product delivery.INDUSTRY REPORT-MAY 2026Grocery purchasing behaviour is evolving in response to ongoing globaland economic uncertainty,with supply chain disruption,