ITIF：2026个性化推荐如何赋能消费者自主选择权研究报告（英文版）（23页）.pdf

1、 itif.org How Personalization Drives Consumer Choice and Autonomy DANIEL CASTRO|MAY 2026 As new technologies such as AI expand both user-directed and provider-driven personalization capabilities in digital systems,policymakers should ensure that personalization strengthens transparency,accountabilit

2、y,and user control rather than constrain its development.KEY TAKEAWAYS Personalization in digital systems has evolved from simple user settings into advanced,context-aware AI systems.These technologies consistently help consumers manage complexity and reduce search costs.Consumers strongly favor dig

3、ital systems that maintain context and remember preferences.Abstract privacy concerns rarely stop users from adopting tools that offer clear convenience.Strict regulatory approaches such as GDPR create heavy compliance burdens that stifle tech start-ups.This unintentionally concentrates market power

4、 and delays the rollout of new AI features.Policy frameworks should regulate actual harmful outcomes such as fraud and deception and avoid restricting core technology features such as memory,learning,and inference.INFORMATION TECHNOLOGY&INNOVATION FOUNDATION|MAY 2026 PAGE 2 CONTENTS Key Takeaways.1

5、Introduction.3 The Evolution of Personalization in Digital Technology.4 Stateless Computing and Early Persistence(Pre-1990s).4 The Customization Era(1990s2000s).7 The Algorithmic Era(2000s2010s).8 The Predictive Era(2010sPresent).10 Personalization as Consumer Empowerment.11 The Recurring“Personaliz

6、ation Panic”Cycle.13 Global Approaches To Governing Personalization.14 The Next Phase:AI Agents.16 Governing Harm Without Stopping Progress.18 Endnotes.21 INFORMATION TECHNOLOGY&INNOVATION FOUNDATION|MAY 2026 PAGE 3 INTRODUCTION A new generation of digital systemsdriven by growing adoption of artifi