1、In collaboration withAccenture Industries in the Intelligent AgeThe AI Playbook for Financial ServicesI N S I G H T R E P O R TJ U N E 2 0 2 6Images:Getty Images,UnsplashContentsForeword 3Executive summary 4Introduction 51 The landscape today 71.1 Context and industry outlook 81.2 AI spending trends
2、 and prioritization 102 Investment and maturity of the industry 122.1 Business-driven adoption models 132.2 Aligning AI to strategy 132.3 Measuring AI value 152.4 Pilots versus scaled programmes 163 Successful AI starts with astrong foundation 173.1 The foundation and platform architecture 183.2 Ski
3、lls,hiring and culture change 193.3 Governance,risk and compliance management 203.4 Security,model risk and threat landscape 234 The role of agentic systems in unlocking valueat scale 244.1 Why agentic AI is key 254.2 HumanAI partnership 254.3 Examples of agentic AI in financial services 275 Plannin
4、g for the industrys future 325.1 Emerging technologies and cross-industry innovation 335.2 Framework for scaled and sustained AI adoption 335.3 Leadership,sponsorship and accountability 35Conclusion 36Appendices 37A1 Overview of risk framework adoption by region(non-exhaustive)37A2 Overview of AI-dr
5、iven risks and corresponding 39 risk management approaches A3 Additional reading 40Contributors 41Endnotes 47Disclaimer This document is published by the World Economic Forum as a contribution to a project,insight area or interaction.The findings,interpretations and conclusions expressed herein are
6、a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum,nor the entirety ofits Members,Partners or other stakeholders.2026 World Economic Forum.All rights reserved.No part of this pu