全球商务旅行协会：2026东南亚商务旅行者出行体验研究报告：政策与实地出行的落差（英文版）（52页）.pdf

1、The Business Traveller Experience in Southeast AsiaWhere Policy Ends and the Real Trip BeginsMay 12,20262Thank You to Our Research Partner!3GBTA is thrilled to partner with Grab For Business to release its first-ever research study focused exclusively on Southeast Asia.Southeast Asia has emerged as

2、a major player in the global business travel landscape.The six markets covered in this study accounted for an estimated$49.6 billion in business travel spend in 2025,according to GBTAs 2025 Business Travel Index.The region is also fast-growing,with business travel spend in these six markets expected

3、 to grow 10.9%this year and 8.8%next year.Yet,this region has too rarely been the focus of in-depth research on how travellers actually experience business trips on the ground.This study helps fill that gap.It highlights the realities travellers face across transport,policy,safety,expenses,and meals

4、,and it shows how they often move through a mix of managed and unmanaged experiences during a single trip.We hope these findings help buyers,travel managers,and suppliers better understand what travellers in Southeast Asia need now and where the clearest opportunities exist to reduce friction,streng

5、then confidence,and improve the trip experience.We are grateful to Grab For Business for its partnership on this work,and we are excited to continue deepening GBTAs research and thought leadership in Southeast Asia in the years ahead.Marilyn KatzmanVice President,ResearchGlobal Business Travel Assoc

6、iation(GBTA)A message from GBTA4At Grab for Business,we believe a truly successful corporate travel strategy must simultaneously serve two clients:the employee and the enterprise.While flights and hotels anchor the itinerary,the moments on the ground navigating cities,managing expenses,and securing