Magellan AI：2026年第一季度播客数据监测基准报告（英文版）（23页）.pdf

1、Q1 2026Podcast measurement benchmark report2All Content Copyright Magellan AIWhat is Magellan AI measurement?Magellan AI helps advertisers,agencies,and publishers measure audio and video ads from exposure to outcome.This report covers podcast campaigns,connecting delivery and conversions across key

2、categories.Conversion eventsReporting&analysisExecutive-level summaries and granular breakdowns in dashboard and exportablePixel-basedEasily integrate Magellan AI measurement with your website or appOptimizationGrow your campaign with shows that are similar to your top performance drivers Eight stan

3、dard events like views,leads,purchases+unlimited custom events3All Content Copyright Magellan AIHow digital,pixel-based attribution worksUser listens to audioPublishers deliver adsMagellan AI captures listener dataReporting&analysisVisits,purchases,installs,and eventsMagellan AI captures conversion

4、dataMagellan AI measures the performance of audio advertising campaigns and reports on metrics including:Delivered impressionsReachFrequencyConversion rateRevenueRoASPurchasesForm fillsSite visitsCustom eventsAll Content Copyright Magellan AI4How we integrate for podcast measurement IntroductionData

5、 collectionPodcast and publisher data is collected through a URL prefix,download logs,or DAI ad tag.Site integrationMagellan AIs pixel is installed on advertiser sites via Google Tag Manager,Shopify,or other platforms or data is sent via an app analytics platform such as Singular or AppsFlyer.Househ

6、old matchingListener data and advertiser site data are matched to households via the Experian graph.Conversion trackingAdvanced event data including leads,purchases,add-to-cart,checkout and other events can be integrated by each advertiser for full-funnel attribution.All Content Copyright Magellan A