Keurig Dr Pepper：2026年美国饮料市场趋势研究报告（英文版）（14页）.pdf

1、State of Beverages2026 Trend Report2ContentsOverviewLiquid IdentityIntentional SippingRotation ReignsRedefining WellnessDigital DiscoveryMethodologyMessage from Tim Cofer:Welcome to our second annual State of Beverages Trend Report!In our inaugural report last year,one of the clearest dividing lines

2、 was the generational differences in how people sip.This year,we decided to dive deeper to understand how Gen Z and Gen Alpha are truly changing the game.For decades,beverage decisions were driven by habit.Morning routines.Familiar favorites.Trusted rituals.Those havent gone away.But whats changed,e

3、specially among Gen Z and Gen Alpha,is whats happening on top of them.Today,choice is more intentional,emotional and personal than ever.People are selecting beverages based on how they feel,what theyre doing and how they want to show up in a given moment.As a result,beverages are playing a bigger ro

4、le in everyday life not because people are drinking more,but because every choice carries more meaning.This years report reflects that evolution,grounded in data that spotlights the outsized role younger generations are playing in shaping what comes next and what it means for how brands need to show

5、 up.We hope this years report offers a clear view into where beverage behaviors are heading and sparks fresh thinking about the growing role beverages play in peoples lives.Cheers!Tim CoferChief Executive Officer3468101214Overview LiquidIdentity IntentionalSipping RotationReigns RedefiningWellness D

6、igitalDiscovery Methodology3Overview0301040205Rotation ReignsRotations are in.Younger consumers rotate fluidly across flavors,functions and categories.Liquid Identity You are what you drink.For Gen Alpha and Gen Z,every beverage choice doubles as a personal statement.Redefining WellnessWellness isnt