科睿唯安：2026年商标申请趋势报告：支撑品牌战略决策的市场化情报（英文版）（40页）.pdf

1、Marketready intelligence to support strategic brand decisionsTrademark filing trends 20262Contents03 Introduction05 Industry specific trends07 The United States 10 Canada13 The United Kingdom16 The European Intellectual Property Office19 France22 Germany25 India28 Mainland China31 Japan33 Australia3

2、6 Summary of key findings38 ConclusionIntroductionTrademark filing activity across global registers remains a valuable indicator of economic conditions,strategic brand investment and sector momentum.Filing patterns reveal how businesses prioritize protection,where commercial activity is expanding an

3、d which industries are adapting their brand strategies in response to evolving market dynamics.The insights that follow highlight the key themes shaping these adaptations and provide a foundation for understanding how trademark strategy is likely to evolve in 2026 and beyond.The five key findings in

4、 the report are:01Highgrowth sectors drove filing activity,with gambling and betting(iGaming),vaping,pharmaceuticals and beauty consistently appearing across multiple registers.02Ecommercelinked filing behavior intensified,particularly in the United Kingdom,Australia and at the EUIPO.03AIfocused com

5、panies filed far fewer applications than expected,with most major AI developers absent from the top 20 lists.04Several large corporations demonstrated clear crossmarket dominance,including LOral,Amazon Technologies and major iGaming operators.05Representative trends point to increasing international

6、ization,with more than half of regions showing substantial filings from international representatives,compared to fully localized representation last year.3Across major jurisdictions,filing volumes rose in 2025,yet the mix of filers and the industries driving activity changed noticeably.Established