IMPACT & 谷歌：2026年全渠道零售指数报告：丹麦、瑞典、挪威、芬兰、比利时、荷兰（英文版）（85页）.pdf

1、Omnichannel Index 2026DENMARKSWEDENNORWAYFINLANDBELGIUMTHE NETHERLANDSThis report analyses 74 touchpoints across 373 brands andretailers in six markets,amounting to more than 27,000 data points.The information delivered in the report is freely available but can only be used and/or repurposed with cl

2、ear and proper citation of IMPACT Commerce as the source of origin and in original design.Request information about our omnichannel offerings.CreditsForewordExecutive summaryMethodologyHow to use the indexOmnichannel 2026 winnersThe customer journeyCountriesIndustriesDisciplinesOmnichannel offerings

3、About IMPACT CommerceGet in touchFull indexOMNICHANNEL INDEX 2026INDEX569 1516 1718 1920 2526 3738 5354 101102 149150 151152 153154 155156 1693CreditsCREATIVE DIRECTION Anton Bang BernerPROJECT MANAGER Mathilde Rouze PrtoriusEDITORS-AT-LARGE Kasper HolstFrederikke SndergaardCONTRIBUTORS Kristian Keh

4、let Bechsgaard Jonas Olalla Sylvest Ask Ullerup Anders Bom Kenni Wiltoft Rostgaard William Mrch Anders Wedendahl Louise Klwer Mey Nenadic Stephan Hjelmdahl Amalie Glavind Duus Emil Grene Thomsen Mathias Beck Oliver Lang Skovblling Nolwenn Schneider Sebastian Sndergaard Victor Westergaard Mads Kruse

5、JuhlTorje Ingebretsen Tanja Winterberg Marleen Smit OMNICHANNEL INDEX 2026CREDITSOMNICHANNEL INDEX 2026FOREWORDIn 2026,the biggest shift is not another chan-nel,feature,or touchpoint.It is the growing role of AI across the entire customer journey from how customers discover and evaluate products,to

6、how brands operate,serve and engage.Increasingly,discovery,evaluation and even decision-making happen before a customer ever reaches your own channels.At the same time,AI is transforming areas such as customer service,assisted selling and internal operations.This changes the rules of omnichannel.Dev