WSC Sports：2026年 FIFA 世界杯报告：东道国协同发展运营（英文版）（13页）.pdf

1、The 2026 FIFA World Cup Report:Engaging the Host Nations wsc- Linkedin|X|Podcast2To better understand fan behavior leading up to the 2026 FIFA World Cup,we surveyed over 1,500 sports fans about their viewing habits and expectations ahead of the worlds biggest international tournament.Canada,Mexico,a

2、nd the United States share hosting duties,but each countrys relationship with soccer,media,and fandom in general is entirely unique.In the US,soccer is gaining popularity but is overshadowed by the four major US sports.In Canada,sports fandom is dominated by hockey.More recently,though,soccer has in

3、creased its popularity among a younger,more diverse population and recent national team success.In stark contrast,soccer in Mexico is a symbol of national pride,and deeply part of street culture,daily life,and family gatherings even more so during the World Cup.The survey data revealed deep divides

4、in fandom intensity and consumption habits.For rights holders and brands looking to advertise during the tournament,success will depend on tailoring content and messaging to each audience.These findings can serve as a guideline.Executive summaryThe survey was completed by 1,500 self-identifying spor

5、ts fans 500 fans from each of the three host nations:Canada,Mexico,and the United States.Participants completed an online,quantitative questionnaire about their sports fandom,viewing habits,content preferences,and expectations during the tournament.MethodologyThe 2026 FIFA World Cup Report3As early

6、assumptions point out,the three hosts are not one market.Mexico is hyper-engaged,mobile-first,and more active on social.The US is the largest monetary opportunity,but also the most disengaged 38%dont plan to follow the tournament at all.Canada sits in the middle,with nearly half of the respondents p