Lob & Comperedia：2024年直邮现状报告：消费者洞察（英文版）（34页）.pdf

1、The State of Direct MailConsumer Insights2024Brought to you by Lob and Comperemedia22024 The State of Direct Mail Consumer InsightsWelcome to our 2024 State of Direct Mail Consumer Insights report.In partnership with Comperemedia,we surveyed 2,000 consumers to get their perspectives on direct mail r

2、elative to the other most common marketing channels.The findings showcase just how much people appreciate having something physical in their hands,a reminder that in our digital age,the tangible still holds a special place.Theres a lot to be excited about,and still,as businesses,we have work ahead o

3、f us.More than ever before,consumers expect personalization,both in the mail and online.Our research shows that personalized direct mail leads to greater engagement with digital channels,fueling a truly omnichannel experience thats both memorable and effective.We need to be smart about our marketing

4、 mix understanding the strengths of each channel and how they work together to create positive business outcomes.The good news?Were no longer limited to the old ways of doing things.Marketers today have the technology and creativity to reinvent the mail and create more dynamic,engaging customer expe

5、riences.And with the right approach,direct mail can be your growth channel.Happy mailing!Ryan Ferrier,CEO32024 The State of Direct Mail Consumer InsightsMethodologyUS consumers age 18+Respondents are nationally representative of age,gender,income,education,and region.2,000Questions&follow-upsRespond

6、ents answered an online survey with 50 questions and open-ended follow-ups.50Sectors4Among other questions,respondents were asked a series of questions around their preferences and satisfaction related to direct mail and within four specific sectors:RetailHealthcareFinancial ServicesInsurance42024 T