Linqia：2025年美国网红营销现状报告（英文版）（23页）.pdf

1、1 2024 Linqia,Inc.All rights reserved.2025 State of Influencer Marketing Budgets continue to rise,the looming TikTok ban doesnt scare most,Creator Generated Content becomes the norm,and AOR partnerships soar.2 2024 Linqia,Inc.All rights reserved.An industry evolving Influencer marketing has become a

2、 must for brands,with the question no longer being if if they should invest,but rather how how muchmuch they should invest.As brands continue to see the value of their influencer investments,and begin leveraging the content generated by creators across all marketing channels,they are increasingly lo

3、oking for specialist partners to help scale and effectively measure performance,providing apples to apples comparisons against their other marketing channel investments.In this years State of Influencer Marketing survey,we focused on how enterprise marketers spend their influencer marketing dollars

4、and how they measure success.The answers begin to paint a very clear picture of where the industry is heading in 2025.budgets are scaling fast88%of marketers reported their influencer budgets increasing in 2024,with 28%saying they are spending above$5M.Given those numbers were 59%and 10%just one yea

5、r ago,we anticipate investments to continue to accelerate heavily in 2025.Brands not scared by the potential TikTok Ban66%of respondents said that the potential ban has not caused them to pause or stop their TikTok efforts in any way,and for the second year in a row TikTok came in second as the most

6、 important influencer platform(behind Instagram).Media remains a critical piece of the puzzle64%of marketers are spending at least half of their influencer budgets on media,with 94%of marketers using influencer content outside of the influencers organic posts.Brand organic and paid social see the mo