运通商旅（Amex GBT）：2024年全球会议与活动预测报告（英文版）（39页）.pdf

1、2024 Global Meetings and Events ForecastContentsExecutive SummaryOptimism reigns,automation gains appeal3Contributors2024 Interview Panel and Contributors2Global ActivityPositive momentum continues5Global Trends From relationships to robotics:A new era for meeting professionals13Regional Trends20Spe

2、cial Section 7 Actionable insights to elevate your meetings program38Special Section Event marketing trends:Are you ready to impress your marketing stakeholder?42Data Tables4612024 GLOBAL MEETINGS AND EVENTS FORECAST PUT TRAVELPLANNING ONAUTOPILOT.Plan group travel quick and easywith Uniteds meeting

3、s solutions.Executive SummaryDear Readers,Welcome to the 13th annual Global Meetings and Events Forecast.I eagerly await this report each year as it serves as a definitive signpost for the vibrant growth of our industry and offers a glimpse into the potential challenges we may face.It allows us to w

4、itness the dynamic evolution of trends and observe how meeting professionals are adeptly embracing new modes of work.This year is certainly no different.Alongside the enduring emphasis on the value of in-person meetings,were closely monitoring several other key trends.These include the widespread ad

5、option of technology and excitement surrounding automation,artificial intelligence(AI)and robotics,a heightened commitment to sustainability,a renewed focus on small and simple meetings,and the fortification of partnerships within our industry.According to our survey respondents,the categories of in

6、ternal meetings and client advisory boards are continuously growing and expected to be the most common types of meetings in 2024,with small and simple meetings closely following in popularity.In addition to global inflation,planners are confronted with a myriad of intricate challenges,such as ongoin