Orium & commercetools：2026批发电商实操指南：弥合 B2B 体验鸿沟-消除采购痛点 打造流畅直观的采购体验（英文版）（29页）.pdf

1、Bridging the B2B Experience Gap1BRIDGING THE B2B EXPERIENCE GAP:Fixing Friction in Wholesale Buying Why the future of wholesale commerce depends on seamless,intuitive buying experiences.03 Introduction 05 THE B2B EXPERIENCE GAP:Why Traditional Buying Journeys Fall Short 21 A PRACTICAL ROADMAP:How to

2、 Evolve Your B2B CX Strategy 09 THE QUICK WINS:Fixing Todays Wholesale Buying Challenges 26 A PRACTICAL ROADMAP:How to Evolve Your B2B CX Strategy 13 FUTURE-PROOFING B2B COMMERCE:The Path to AI-Powered CX 18 THE RIGHT TOOLS FOR CHANGE:Technology That Powers Growth Table of Contents Bridging the B2B

3、Experience Gap 2 Bridging the B2B Experience Gap 3 The expectations for wholesale commerce have changed.Modern buyers are no longer satisfied with outdated portals,slow approvals,and rigid purchasing processes.They demand intuitive,seamless experiences that rival the best of B2C.Yet many companies s

4、till rely on systems that create friction at every stage of the buying journey.The data is clear.Virtually 100%of B2B buyers now prefer to self-serve part or all of their buying journey,yet many struggle with cumbersome ordering tools.31%of U.S.B2B buyers abandon transactions due to technical issues

5、 like inaccurate pricing,which can stem from a lack of real-time inventory visibility.89%of buyers are more likely to make a purchase when they feel understood by sellers,indicating that a better digital experience significantly influences their supplier choices.Introduction 89%OF BUYERS ARE MORE LI

6、KELY TO MAKE A PURCHASE WHEN THEY FEEL UNDER-STOOD BY SELLERS 89%Bridging the B2B Experience Gap 4Legacy B2B commerce platforms werent designed for todays buyers.Complex product catalogs,manual quote approvals,and siloed systems create unnecessary obstacles,leading to lost revenue and frustrated cus