Mews：2026酒店业展望报告：AI 时代重塑宾客全旅程（英文版）（54页）.pdf

1、MEWS.COMREIMAGINING THE GUEST JOURNEY IN THE AGE OF AI2026HOSPITALITY INDUSTRY OUTLOOKREIMAGINING THE GUEST JOURNEY IN THE AGE OF AI2IntroductionFive key insightsSummaryMethodologyAcknowledgementsYour AI readiness checklistExploring the future of the guest journey:1.Generative AI:The new frontier in

2、 search and booking 2.AI Agents:The future of frictionless operations 3.Automation:Elevating the human touchContentsREIMAGINING THE GUEST JOURNEY IN THE AGE OF AI3Artificial Intelligence(AI)isnt just transforming hotel operations;its redefining what it means to be a guest.From how travelers discover

3、 destinations to how they book and communicate with staff;generative AI is becoming the invisible concierge shaping every moment of the journey.And behind the scenes,agentic AI has the potential to drive efficiencies and automation to make stays even more seamless.Yet even as technology advances,the

4、 heart of hospitality remains the same:people still want connection,warmth and care.The hotels that succeed in this new era wont be the ones that automate everything,but the ones that understand where the human touch matters most,and how AI can enhance it.This whitepaper explores the next era of hos

5、pitality.Whether you own,manage,or work in a hotel(or simply want a glimpse at the new guest experience)these insights will help you navigate the opportunities and pitfalls of AI-powered transformation.Drawing on the perspectives of eighteen industry experts,we tested a series of scenarios through i

6、n-depth surveys,measuring their likelihood,impact,and desirability.The full findings reveal how emerging technologies will revolutionize guest journeys from search to stay,and what it takes for hotels to thrive amidst this wave of change.IntroductionREIMAGINING THE GUEST JOURNEY IN THE AGE OF AI4Let