Novatize：2026年 B2B 营销、电商与销售一体化协同报告：依托技术、战略与组织架构调整实现跨部门业务对齐（英文版）（18页）.pdf

1、UNIFYING B2B MARKETING,ECOMMERCE,AND SALES IN 2026How Leaders Use Technology,Strategy,and Structural Change to Align Their Departments|UNIFYING B2B MARKETING,ECOMMERCE,AND SALES IN 20262FOREWORD FROM THE PRODUCERGreetings to everyone in the B2B Online community,Im excited to share our latest B2B Onl

2、ine Insights research report:Unifying B2B,Alignment of Marketing,eCommerce,and Sales.This report goes straight at one of the hardest problems B2B leaders are dealing with right now,getting marketing,eCommerce,and sales working as one team instead of operating in silos.(Because alignment is great unt

3、il you realize everyones been using the same word to mean three different things.)Youll see how few organizations have truly unified their commercial functions,what the small group getting it right is doing differently,and where misaligned incentives,unclear ownership,and fragmented data are still s

4、lowing progress.We also included practical benchmarks and next steps you can use to align around shared customer journeys,strengthen your data foundation,and make sure tech and AI are actually enabling growth.Hope you enjoy the report.And whether youre a long-time B2B Online sponsor or attendee,or y

5、oure engaging with our thought leadership for the first time,Id love to see you at B2B Online Chicago,May 46,2026.Ryan Kulp Head of Content&Growth B2B Online Divisional Director B2B Online InsightsREGISTER FOR B2B ONLINE CHICAGO 2026|UNIFYING B2B MARKETING,ECOMMERCE,AND SALES IN 20263TABLE OF CONTEN

6、TSEXECUTIVE SUMMARY2 Foreword from the Producer4 About the Respondents5 Key Insights6 The State of Alignment Between B2B Functions8 Priorities&Challenges Associated with B2B Unification10 Technology&AI Capabilities Driving Synchronization13 The B2B Customer Service&Feedback Environment14 The Most Im