Glass Atlas：2026不可逆转的变革：英国 B2B 电商数字化转型发展报告（英文版）（32页）.pdf

1、THE INEVITABLE SHIFTWhy UK B2B commerce is being pulled into the future whether it likes it or not.FOREWORD 3INTRO 4DIGITAL ADOPTION:STALLED OR SOBER?5TECHNOLOGY INVESTMENT:EMERGING OR EXCESSIVE?9INDUSTRY SPLITS INNOVATORS VS REALISTS 14PAYMENT STRATEGY:HIDDEN ADVANTAGE OR MINOR DETAIL?16DECISIONS,D

2、ECISIONS,DECISIONS,WHOS IN CHARGE?21MARKETING IN MOTION:THE MISSING FLYWHEEL OF B2B GROWTH 242FOREWORD01B2B commerce is in transition,but not all organisations are moving at the same speed.Across the UK market,some businesses are advancing with intent.They are integrating platforms,modernising payme

3、nts,aligning leadership,and applying intelligence across their operations.Others are progressing more cautiously,not always out of resistance,but uncertainty about which investments matter most and how to evolve without destabilising what already works.This research captures a moment of uneven progr

4、ess across UK B2B commerce.Structural forces such as platforms,flow,cognition,and leadership are reshaping how organisations operate.Increasingly,payments are no longer treated as a back-office utility,but as a measurable driver of trust,conversion,cash flow visibility,and international growth.PayPa

5、ls own merchant and consumer research suggests that the businesses that modernise checkout and payment flows can unlock value faster than those waiting for broader platform transformation.*At the same time,legacy systems,fragmented ownership,and uneven confidence continue to slow momentum in many se

6、ctors.What is emerging is not a single transformation story,but outcomes shaped by industry context,operational readiness,and organisational priorities.Rather than offering a one size fits all roadmap,this paper focuses on perspective.It highlights the patterns,tensions,and trade offs that shape B2B