EHL集团：2026年中国酒店及泛服务业展望白皮书：体验驱动增长新范式（英文版）（17页）.pdf

1、Hospitality Outlook 2026 ChinaTHE NEW RULES OF EXPERIENCE-LED GROWTHEHL INSIGHTS WHITEPAPERTable of Contents3511131517CHAPTER 1CHAPTER 2CHAPTER 3CHAPTER 4A Changing Hospitality LandscapeThe Key Shifts of 2026:Whats Changing for Hospitality Leaders in ChinaHow Hospitality Leaders Can Get AheadWhat Ma

2、tters Most as Chinas Hospitality Market EvolvesMedia contactsLearn more about EHL2A Changing Hospitality LandscapeA CHANGING HOSPITALITY LANDSCAPEThe rules of hospitality in China are changing.Travel demand is shifting away from traditional sightseeing trips toward experiences that feel personal,imm

3、ersive,and rooted in local culture.Destination alone is no longer enoughtravelers are now seeking hotels that provide emotional connection,cultural relevance,and a true sense of restoration.Much of this demand is emerging outside top-tier cities,where domestic travelers are driving growth in Tier 2

4、and 3 markets.Midscale and upper-midscale hotels in these cities are rapidly expanding to meet evolving traveler expectations,making them a key engine of Chinas hospitality growth.Beyond where travelers stay,the ways they discover and evaluate hotels are also changing.Travelers increasingly discover

5、 hotels through social platforms instead of traditional booking channels.In 2026,hotels that can turn this visibility into bookings through strong content and experience-focused programming will gain a clear advantage.Underlying these changes is a new phase of digital transformation.In China,mobile-

6、first trip planning and smart-room automation have become commonplace,streamlining operations and enhancing the guest experience.Yet as technology becomes more capable,exceptional human service remains a critical differentiator rather than a casualty of automation.Together,these forces reinforce Chi