Commercetools &谷歌云：2026年 B2B 数字商务关键趋势与预测报告（英文版）（42页）.pdf

1、Pivotal Trends andPredictions in B2B DigitalCommerce in 2026 in partnership withPivotal Trends and Predictions in B2B Digital Commerce in 2026 Whats inside2Will AI widen the gap between B2B leaders and laggards in 2026?.3Before you get started:A brief note on AI.5The state of B2B digital commerce.6T

2、he winning foundation for AI-driven digital maturity.11 1.Data:The fuel that makes AI(and all things digital)work.11 2.Brand:Trust,transparency&reputation in the AI era.14 3.Unified commerce:The engine of your digital operations.16 4.Customer centricity:AI as an amplifier.18 5.People:Empowering team

3、s for an AI-enabled future.20 A reimagined digital maturity model for AI-enabled B2B commerce.22Whats next for B2B commerce:8 Predictions for 2026.25 Prediction 1:B2B purchasing is already changing with generative and agentic AI.25 Prediction 2:Scalability is being redefined to meet B2B complexity a

4、nd AI traffic surges.27 Prediction 3:D2C growth and younger buyers accelerate B2C-style commerce.28 Prediction 4:AI-powered payments orchestration will enhance the ease of doing business.30 Prediction 5:Assisted selling helps boost B2B sales with AI as an intelligent sidekick.31 Prediction 6:AI make

5、s ERP integration smarter and more strategic.33 Prediction 7:B2B buyer loyalty shifts as zero-click commerce takes off.35 Prediction 8:AI drives the next wave of digital maturity with faster implementations.377 actionable insights for today and tomorrow.39The leading platform for B2B:commercetools.4

6、0 Continue exploring.41About commercetools.42Will AI widen the gap between B2Bleaders and laggards in 2026?Last year,we highlighted something you may have noticed yourself:The gap between B2Boutperformers and those lagging behind has widened considerably.And in 2026,that gap isabout to grow even fur