commercetools：2026 B2B 电商采购选型指南：现代化 B2B 电商平台需求与能力评估（英文版）（33页）.pdf

1、B2B CommerceBuying GuideWHITE PAPERA guide to evaluating requirements andcapabilities for modern B2B commerce B2B Commerce Buying Guide2Whats insideThe B2B buyer has changed.Has your commerce experience?.3Why modernize B2B commerce now.4 The main barrier:Legacy platforms.6 The cost of standing still

2、.76 requirements and criteria for your B2B commerce modernization.8 Deep dive:The 4 foundational elements to support complex B2B operations .11Why commercetools for B2B commerce.13 6 reasons why B2B enterprises choose commercetools.13commercetools B2B modules in detail.16 Business Customers.17 Produ

3、ct Catalog.18 Storefront Search.19 Pricing.21 Promotions.22 Deep dive:Hyper-personalization with Customer Groups for B2B.23 Purchasing Processes.24 Deep dive:Handling unstructured data with the B2B Intake Agent.26 Import/Export.27 Audit Log.28 Deep dive:The capabilities for B2B commerce across the b

4、uyer journey.29Final consideration:Implementation.30Measurable benefits with commercetools.31Conclusion:From complexity to competitive advantage.32About commercetools.33No one is getting younger except the B2B buyer.In fact,71%of buyers are Millennials or Gen Zdigital natives who now hold purchasing

5、 authority and have zero tolerance for friction and poorbuying experiences.This generational shift has become true in every sense of the word.And this impacts what B2Bbuyers expect when purchasing products or services from suppliers:They want to find the rightproducts at the right prices,negotiate q

6、uotes efficiently,proceed with seamless approval flowsand order what they need.No frills,no friction.Just a job well done,faster and more efficiently.B2B suppliers that can deliver this frictionless experience are rewarded with repeated sales,increased average order value(AOV)and preferential purcha