艾玛迪斯：旅游洞察：解码2026年足球盛事对旅游市场的影响研究报告（5月版）（英文版）（53页）.pdf

1、CONFIDENTIAL Amadeus IT Group and its affiliates and subsidiariesTravel Insights Footballs biggest event in 2026 May 2026CONFIDENTIAL Amadeus IT Group and its affiliates and subsidiariesTable of Contents24Air market overview12Tournament Fixtures Map15City performance Hotel and air data35Hotel market

2、 insights Segmentation and Channel Mix53GlossaryCONFIDENTIAL&RESTRICTED Amadeus IT Group and its affiliates and subsidiaries3Air Market OverviewCONFIDENTIAL Amadeus IT Group and its affiliates and subsidiariesInsights search departure dateJune 815 2026June 2930 2026Departure periodBehaviorInterpreta

3、tionHigh interest for early departures.This corresponds to travelers wanting to arrive before or during the opening matches(June 1113).This likely represents travelers looking for later group-stage or Round of 16 matches.Its a major surge of intent tied to knockout-stage travel.+18%ofdaily searches

4、in Apr 2026 vs last month+8%of daily searches in Apr 2026 vs last month Amadeus IT Group and its affiliates and subsidiariesTop 10 Origin Markets Search VolumeLooking at the top 10 origin markets searching to visit the countries organizing the competition,we see:As majority of matches happen in the

5、US,its normal to see searches peaking in the region to travel to hosting cities.Canada and UK mount to top 3,establishing interest from both North America and Europe,while other markets like Mexico and India also break into the top 5.Japan was one of the first national teams qualifying for the compe

6、tition and appear now in top 10 searches.Source:Amadeus Destination Gateway,30 April 2026Origin MarketShare of total searchesUnited States35.0%Canada6.7%United Kingdom6.4%Mexico3.1%India3.1%Italy2.9%China2.7%Brazil2.7%Japan2.7%Germany2.6%Amadeus IT Group and its affiliates and subsidiariesDestinatio