艾玛迪斯：2026团队、活动与企业客户销售现状报告：面向酒店及会展场地的五大全球洞察（英文版）（11页）.pdf

1、www.amadeus-Amadeus.Its how travel works.|1The state of group,event,and corporate sales:Five global insights for hotels and venuesThe group,event,and corporate sales landscape is evolving as teams navigate increasing complexity,from competitive pressure and shifting lead quality to rising expectatio

2、ns for speed,clarity,and execution.Many organizations are placing greater emphasis on qualification,coordination,and commercial alignment to capture opportunities more effectively.To help sales teams navigate this evolving landscape,Amadeus conducted a survey with 315 hotel and venue sales leaders w

3、orldwide,asking a series of questions to identify whats working,whats slowing teams down,and where technology can better support performance.Each participant was an active Delphi user at the time.The findings presented in this report synthesize five key themes from the survey responses,highlighting

4、what respondents see as shaping the current state of group,event,and corporate sales.www.amadeus-Amadeus.Its how travel works.|2Sales teams are navigating a more selective and competitive environment for corporate,group,and event business.When asked about the biggest challenges they face in attracti

5、ng this demand,the responses point to a clear cluster of top obstacles,led by the need to find qualified leads and improve the quality of inquiries coming through third-party channels.The accompanying chart,based on the survey,highlights how closely the leading challenges track against one another,u

6、nderscoring that sales teams are not struggling with a single dominant barrier,but rather juggling multiple pressures at once.Challenges in attracting demand(Top 3 ranked)Finding qualified leadsLead quality from 3rd party channelsCompetition(alternative accomodations/event venues)Meeting planner bud