1、FUTURESFINTECHWHITEPAPERThe embedded edge:how financial services win with Cyber SafetyCapturing loyalty,reducing churn,and expanding revenue in the age of digital risk2|The embedded edgeFUTURESFINTECHWHITEPAPERContents1.Introduction and respondent profile 32 Context what do institutions want to achi

2、eve,and how are they doing this?42a.Institutional performance2b.The role of embedded services;whats on offer and how is it presented?2c.Business impacts of embedded service offerings2d Deterrents3.Whats next-Cyber Safety the next big thing for embedded services?93a.White-label or co-brand?4.Implemen

3、tation success 115.Conclusion 11Case study 12About Gen 133|The embedded edgeFUTURESFINTECHWHITEPAPER1.Introduction and respondent profile This paper aims to identify the progress made on embedding related products and services into a financial institutions offering and looks at the role embedded ser

4、vices play in acquiring and retaining customers.It examines which products and services have already been embedded or are in the process of being and explores the rationale behind these choices.It then examines what is likely to come next with an emphasis on the range of Cyber Safety offerings now a

5、vailable:online protection,identity,privacy offerings and more.It explores their rising importance in the view of customers,what value they bring and how financial institutions might choose to meet this demand.Respondent profileWe surveyed 109 people,broken down as follows:Financial Institution Type

6、:Banks were the largest representative group(44%),followed by other financial services providers/lenders(34%).Customer Base:Our respondents served a range of customer base sizes,ranging from less than 50,000(33%)to more than 5,000,000(12%).Geography:The sample is global,with most respondents based i