波士顿咨询：2026欧洲消费者支出行为分析报告：持续削减开支（英文版）（13页）.pdf

1、CONSUMER PRODUCTS INDUSTRYEuropean ConsumersAre Still Cutting BackBy Andreas Malby,Nicolas de Bellefonds,Rohan Sajdeh,and Vishakha ChopraARTICLE JUNE 09,2026 12 MIN READEuropean consumers have been navigating a prolonged period of economic strain.Inflation andfear of a potential recession raised con

2、sumer pessimism about the economy in 2025 to 54%,up 5points from the prior year.That trend continued in 2026,increasing to 56%,as consumers say thatrising energy prices and geopolitical tensions are impacting them.Consumers also show growingpessimism about politics and their personal finances.(See E

3、xhibit 1.)2026 Boston Consulting Group1Personal health is an exception to this negative sentiment.Nearly two thirds,or 65%,ofconsumers rate their mental health and 56%rate their physical health as good.These findingsemerge from our third annual survey of European consumers.We surveyed more than 20,0

4、00consumers in 11 European countries.(See“Methodology.”)From April 2 to 22,we partnered with NativeResearch to survey approximately1,800 consumers in each of 11 European countries:Denmark,Finland,France,Germany,Italy,Norway,Poland,Romania,Spain,Sweden,and the UK.Respondents answered questions about

5、their current concerns,personalfinancial situations,and shopping behaviors across 12 consumer categories.Year-on-year comparisons draw on two prior surveys:an April 2025 survey of ninecountries(Denmark,France,Germany,Italy,Norway,Romania,Spain,Sweden,andthe UK,totaling 16,412 respondents)and a July

6、2024 survey of five countries(Denmark,France,Germany,Sweden,and the UK,totaling 7,000 consumers).Comparisons with 2025 and 2024 include only the countries surveyed in thatyear.The survey captures consumer sentiment by looking at net spendingthepercentage difference between the share of consumers rep