Daxue Consulting：2026年中国购物中心创新报告：消费新趋势呼唤新空间（英文版）（23页）.pdf

1、2026 DAXUE CONSULTINGALL RIGHTS RESERVEDNew Consumer TrendsCall for New SpacesChina Mall Innovation 2026#CityWalk Economy&Lower-Tier City Shoppers3.11Shopping Centers as a Cultural Institution1.03Wherever Pets Can Go,Pet-Parents Follow2.07Contents2How Malls Integrate with the Outdoors4.14About Daxue

2、 Consulting5.171.Shopping Centers as a Cultural Institution2026 DAXUE CONSULTINGALL RIGHTS RESERVEDE-commerce cannot give customers a real,social or cultural experience,but malls can.Chinas e-commerce growth has stagnated1Sources:China Daily,National Bureau of StatisticsMarket share of online purcha

3、ses has declinedGrowth of online sales has slowed202327.6%202426.8%202526.1%201450%20255.2%4Huaguoyuan Wetland Park,Nanming District,Guiyang,China2026 DAXUE CONSULTINGALL RIGHTS RESERVEDMalls are best positioned to monetize cultural consumption because:A large portion of cultural activity revenue co

4、mes from peripheral activities,such as restaurants,coffee shops,and the sale of derivative products like books,souvenirs,etc.Shopping malls possess a strong customer relationship management(CRM)system,enabling them to monetize cultural activities better than any other player.Gen Z dont fill their ho

5、me with things,but their calendar with experiences1museum visits in 2024.A record in China,213 new museums were built that year alone,making the total 7,046.Proving demand for experiences.of Chinese tourists now prioritize cultural experiences in their itineraries;78.3%express general enthusiasm for

6、 cultural engagement during trips.of young consumers prioritize emotion+interest when choosing where to shop,vs 22.3%for utility and 18.7%for price.The new top-of-funnel signal is cultural feel,not value-for-money.Global rise in experiential luxury spending in 2024,whereas personal luxury spending f