世界旅游联盟：2026年上半年中国入出境、国内旅游市场景气报告（英文版）（85页）.pdf

1、This report is jointly prepared by the World Tourism Alliance and the School of Tourism Sciences,Beijing International Studies University.Through a comprehensive analysis of the sentiment of Chinas inbound,outbound,and domestic tourism markets in the first half of 2026,the report aims to provide ref

2、erences for Alliance members,government departments in charge of culture and tourism,tourism enterprises,and academic research institutions in observing and assessing the operating trends of Chinas tourism market,thereby supporting the high-quality development of the tourism industry.The tourism mar

3、ket sentiment index system adopted in this report consists of four primary dimensions:market confidence,destination value,supplydemand match,and policy response.Drawing on multiple sources,including questionnaire surveys,expert interviews,industry data,and publicly available materials,the report sys

4、tematically evaluates the business perceptions of market entities,tourists demand expectations,destination attractiveness,the degree of supplydemand match,and the effectiveness of policy transmission.Overall,Chinas tourism market in the first half of 2026 is at a critical stage of transition from sc

5、ale expansion to coordinated progress in structural reshaping,quality improvement,and value transformation.The preparation of this report has received strong support from various institutions and experts.In terms of data support,T Group provided core industry data,laying an Introduction1Introduction

6、 important data foundation for the compilation of the objective sentiment index and the analysis of market trends.OAG,Official Aviation Guide,a global aviation data and analytics service provider,provided key support for the analysis of international market supply and demand as well as the assessmen