世界旅游联盟（WTA）：2024年上半年中国国内旅游市场情绪报告（英文版）（13页）.pdf

1、China Domestic Tourism Market Sentiment Report March 20242024/H1Danba Tibetan Villages,SichuanContentIntroductionBackgroundSentiment analysisConclusionWTA&Horwath HTL0203040910Disclaimer121Bifengxia Giant Panda,Sichuan In 2023,the tourism industry saw a remarkable resurgence after the COVID-19 pande

2、mic,particularly in domestic tourism.Noteworthy trends and concepts such as Crowd Mode,Reverse Tours,Gen Z,Village BA,Special Forces-themed Tours,and Zibo Barbecue showcased the industrys diversity and its integration of various disciplines.This momentum continued into 2024,evident in the Spring Fes

3、tival travel statistics released by the Ministry of Culture and Tourism,which reported a remarkable 474 million trips countrywidea 34.3%increase from the previous year and a 19.0%surge comparable to 2019 figuressetting a strong note for the year ahead.WTA,in collaboration with Horwath HTL,a leading

4、global hospitality and tourism consultancy,is releasing the“China Domestic Tourism Market Sentiment Report”for the 11th time in order to monitor the evolving trends in Chinas domestic tourism market and provide members of the World Tourism Alliance(WTA)and global practitioners with insights to under

5、stand and forecast market prospects.We extend our gratitude to the China Association of Travel Agents and its affiliated member units for their support.We would also like to thank the Sichuan Provincial Department of Culture and Tourism for providing us with the images featured in this report.2Nuori

6、lang Waterfall,JiuZhaiGou IntroductionvWe use a specialized sentiment scoring model to quantify respondents feedback,facilitating more effective analysis and comparison of domestic tourism markets across different regions and cities in China.These scores are presented as an index,reflecting responde